Mobile Usability: Websites that mobile users can easily use may have an edge in Google’s “Mobile-first Index”.ģ8.
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Mobile-Friendly Update: Often referred to as “ Mobilegeddon“, this update rewarded pages that were properly optimized for mobile devices.ģ7. Syndicated Content: Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well… or may not get indexed at all.ģ6. Grammar and Spelling: Proper grammar and spelling is a quality signal, although Cutts gave mixed messages a few years back on whether or not this was important.ģ5.
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For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile.ģ4. Outbound Link Theme: According to The Hilltop Algorithm, Google may use the content of the pages you link to as a relevancy signal. And this is backed up by a recent industry study.ģ3. Outbound Link Quality: Many SEOs think that linking out to authority sites helps send trust signals to Google. Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages:ģ2. Content Recency: Google Caffeine update favors recently published or updated content, especially for time-sensitive searches. Image Optimization: Images send search engines important relevancy signals through their file name, alt text, title, description and caption.Ģ7. Rel=Canonical: When used properly, use of this tag may prevent Google from penalizing your site for duplicate content.Ģ6. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility.Ģ5. Thanks to Hummingbird, Google can now better understand the topic of a webpage.Ģ4. Google Hummingbird: This “ algorithm change” helped Google go beyond keywords. Entity Match: Does a page’s content match the “ entity” that a user is searching for? If so, that page may get a rankings boost for that keyword.Ģ3. Use of AMP: While not a direct Google ranking factor, AMP may be a requirement to rank in the mobile version of the Google News Carousel.Ģ2. Table of Contents: Using a linked table of contents can help Google better understand your page’s content. Indeed, one recent ranking factors industry study found that the average first page Google result was about 1400 words in length.ġ6. Content Length: Content with more words can cover a wider breadth and are likely preferable in the algorithm compared to shorter, superficial articles. Google likely uses a sophisticated version of TF-IDF.ġ5. The more often that word appears on a page, the more likely it is that the page is about that word. TF-IDF: A fancy way of saying: “How often does a certain word appear in a document?”. Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from one correlation study:ġ4. Keyword Appears in H1 Tag: H1 tags are a “second title tag”.
However, your description tag can impact click-through-rate, which is a key ranking factor.ġ3. Keyword in Description Tag: Google doesn’t use the meta description tag as a direct ranking signal. Title Tag Starts with Keyword: According to Moz, title tags that start with a keyword tend to perform better than title tags where the keyword appears at the end of the tag.ġ2. Keyword in Title Tag: Although not as important as it once was, your title tag remains an important on-page SEO signal.ġ1. ca) can sometimes help the site rank for that particular country… but it can limit the site’s ability to rank globally.
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Country TLD extension: Having a Country Code Top Level Domain (.cn. Penalized WhoIs Owner: If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person.ĩ.
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